Pepsi Yeh Dil Maange More – Augmented Reality Campaign
Empowering citizens with information, engagement, and participation tools to shape the future, fostering a democratic society driven by informed decisions and active citizenship.
Pepsi – Yeh Dil Maange More
Pepsi – Yeh Dil Maange More
Turning An Iconic Tagline Into An Interactive AR Experience
An Augmented Reality campaign that brought Pepsi’s legendary slogan to life by allowing consumers to scan the Pepsi logo and unlock immersive digital experiences and rewards.
Background & Challenge
Reviving A Legendary Brand Tagline For A New Generation
“Yeh Dil Maange More” is one of Pepsi’s most iconic campaigns in India. While the phrase has strong cultural recall, younger audiences today engage with brands through interactive digital experiences rather than traditional advertising.
Pepsi wanted to reintroduce this legendary tagline in a way that felt fresh, immersive and shareable for digital native consumers.
The challenge was to translate a nostalgic brand message into a modern interactive experience that could capture attention and encourage participation.
The Idea
Bringing “Yeh Dil Maange More” Into The Real World
The campaign transformed the Pepsi logo into an interactive AR trigger.
Consumers could scan the Pepsi logo on packs, advertisements or digital screens to unlock an immersive Augmented Reality experience. Once activated, users could explore interactive visuals, brand moments and engaging digital elements inspired by the campaign theme.
The experience turned everyday Pepsi branding into a gateway to entertainment.
Strategy
Turning Brand Touchpoints Into Interactive Media
Pepsi’s brand assets such as logos and packaging were used as entry points to the AR experience.
Instead of relying solely on media placements, the campaign leveraged the brand’s existing visibility across packaging and advertising to create multiple triggers for interaction.
This approach ensured that consumers could encounter the experience naturally while interacting with the brand in real world environments.
Execution & Technology
Web Based AR Experience Activated Through Logo Scanning
A mobile first WebAR platform was developed where users could scan the Pepsi logo to activate the experience.
Once triggered, the system recognized the visual marker and launched dynamic AR animations and interactive elements on the user’s device. The experience was optimized for mobile browsers, allowing users to participate instantly without downloading an app.
An analytics layer tracked scans, interactions and user engagement to measure campaign performance.
Results & Impact
When A Tagline Became An Experience
Thousands of AR interactions triggered through logo scans
Strong participation driven by shareable AR moments
Reintroduced Pepsi’s iconic slogan to a new generation
By transforming a classic advertising line into an interactive digital experience, the campaign successfully brought “Yeh Dil Maange More” back into contemporary culture.